Our History

Bairds Beard Oil was born behind the barber chair — where real conversations happen and where I saw too many men growing beards without knowing how to care for them. As a barber, wife, mom, and now owner of Bairds, I set out to change that.

What started with custom oils for my clients has grown into a family-run brand built on purpose, premium ingredients, and the belief that every man deserves the knowledge and tools to grow his best beard.

This isn’t a mass-produced line chasing trends. Bairds is for men who value family, freedom, and quality — and who take pride in showing up as the man they are. If that’s you, welcome to the crew.

Alisha Morris
Owner, Bairds Beard Oil