Our Newest Products
The Roper Collection
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Customer favorites that'll keep you coming back for more!
Beard Butter
Our Beard Butter is an all-natural light balm that controls those untamed beard hairs to keep your beard looking put together.
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Shop By Scent
From rugged and earthy to fresh and crisp, each wash is made with natural ingredients, designed to complement your personality and grooming routine.
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Merica Collection
Celebrate your American spirit with our Merica Collection, crafted for those who live and breathe freedom. This collection is made for the patriots.
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Bairds Merch
Shop bold designs that pay tribute to our love of all things bearded, to comfortable, durable gear perfect for everyday wear.
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Need Help Finding The Perfect Scent?
Our scent list has all the scent profiles for you, making it easy to choose a favorite!
Latest Posts
The Benefits Of Using A Beard Balm - ...
Say goodbye to rough, tangled facial hair and hello to a soft, sleek beard that commands attention.
The Ultimate Guide To Proper Beard Care
Maintaining a healthy and stylish beard requires regular care and attention. Check out these key tricks to rock your beard game like...
The Essential Guide to Beard Oil: Why...
First and foremost, beard oil helps to hydrate both your facial hair and the skin beneath it. This is crucial in preventing...
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